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Three Steps to More Sales Comparisons Help or Harm You in Marketing and Sales
Let's be really basic and candid. People make comparisons. It is part of what we are and do; we compare people, products, services, entertainment, food, politics, religion. You name it, and people make...
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Are you Asking the Right Questions?
Did you know… that professional selling is more than just 'telling?' that in the right circumstances, your prospect wants to be 'sold?' that good selling is not something you do TO someone, it is...
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In Marketing, What’s a “Channel?”
Channel Definition | Investopedia Definition of 'Channel' The system of intermediaries between the producers, suppliers, consumers, etcetera, for the movement of a good or service. Anyone can set up...
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Manufactured Housing facts from the National Association of Home Builders...
The following information comes to us from the National Association of Home Builders (NAHB), forwarded from various state executive directors and MHI. “We estimate that in 2014 the average price of new...
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How important are Attitude and Perception for enhanced Sales Success?
Whenever I'm working with new clients, in fact before we accept and begin a marketing/sales project, we spend some time on the topic of attitudes and perceptions. This is done early on. Why is it...
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